Oscar Mayer briefly sidelined its 300-hp frankfurters in the spring, but their tours resumed after the company decided it needed to give Americans a source of amusement now more than ever.
Mike Stanton, 52, said his main goal will be to "further unlock the greatness" of NADA's 160 employees and 16,000-plus dealer members.
Bob Carter, head of sales for Toyota and Lexus in North America, said dealer profitability in the U.S. is up 32 percent year-over-year on higher transaction prices and strong retail demand, while production is almost back to pre-COVID levels.
Outgoing CEO Don Walker and incoming chief Swamy Kotagiri agree: The key will be treading carefully into the future.
The automaker is moving to fine-tune some of its top U.S. roles as it battles a grueling year.